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AI Studio Craft

Retail · WhatsApp + RCS experience

From product discovery to a repeat purchase.

Follow a shopper from a rich RCS campaign to checkout, delivery updates and a repeat purchase — personalised and automated across WhatsApp and RCS.

Try it as the customer

A product film of the AI Studio Craft console for Urban Loom: an AI summary suggests follow-ups, a team member approves them, and the inbox shows the customer’s WhatsApp conversation. Illustrative interface with sample data.

Illustrative interface · sample data · Urban Loom is a fictional business

The business challenge

Where retail businesses lose customers today.

The customer story

Meera opens an Urban Loom message showing new arrivals. She taps a pair of running shoes, picks her size on WhatsApp and pays in two taps. When she abandons a second item later, a gentle reminder brings her back — and a loyalty offer turns her into a regular.

  1. 01

    Low campaign engagement

    Plain SMS and email promotions are ignored.

  2. 02

    Abandoned carts

    Shoppers add items and leave without completing payment.

  3. 03

    Generic recommendations

    Everyone gets the same offers, whatever their taste.

  4. 04

    Support overload

    ‘Where is my order?’ questions flood the team.

  5. 05

    Weak repeat purchases

    One-time buyers are never brought back.

Interactive demonstration

You are the customer. Try both channels.

Tap replies, pick cards or type your own answers — the conversation follows your choices. Switch to RCS anytime; each channel keeps its place.

U

Urban Loom

online

Simulated conversation · sample data · no messages are sent

Two channels, one lifecycle

RCS opens the door. WhatsApp builds the relationship.

WhatsApp

  • Two-way, real-time conversations
  • AI-assisted answers and qualification
  • Support, reminders and follow-ups
  • Hand-off to your team in the same chat

RCS

  • Rich, branded cards and carousels
  • Visual product and service discovery
  • Interactive promotional campaigns
  • Verified sender in the default messages app
  1. RCSA rich campaign reaches the customer
  2. CustomerTaps ‘Chat on WhatsApp’ or a card action
  3. WhatsAppAI qualifies, answers and books
  4. AutomationReminders and follow-ups on the right channel

Cross-channel continuation requires an explicit customer action or a separately configured workflow.

The customer journey

Every step of Urban Loom’s customer journey, connected.

Stages light up as you move through the demonstration above. Select any stage to see what happens.

  1. RCS campaign
  2. Discovery
  3. Recommendations
  4. Added to cart
  5. Checkout
  6. Cart recovery
  7. Order confirmed
  8. Delivery updates
  9. Loyalty offer
  10. Feedback

Stage

RCS campaign

Channel

RCS

Action

A rich carousel of new arrivals reaches the shopper.

Expected result

Campaigns that look like the store, not plain text.

Automation architecture

Behind every conversation is an intelligent automation engine.

Select a step to see what it does in this retail journey.

AI conversation engine

What it does
Answers product questions and guides choices.
Data it processes
Catalogue and FAQ content.
Channel
Both
Business value
A personal shopping assistant at scale.

Conversion dashboard

What a month of these journeys could look like.

Illustrative figures — not customer results

Analytics · Urban Loom

Last 30 days · illustrative

Campaign reach

48,000

Click-through

14%

Carts started

2,950

Carts recovered

31%

Orders

1,780

Repeat buyers

22%

Conversion funnel

  1. Campaign views48,000
  2. Product clicks6,720
  3. Added to cart2,950
  4. Checkout started2,210
  5. Orders1,780
  6. Repeat orders392

Lead status

  • Browsing · 3770
  • In cart · 740
  • Ordered · 1390
  • Delivered · 390
  • Returned · 42

Channel contribution

● WhatsApp 58%

● RCS 42%

Your journey

0 of 10 stages

Business outcomes

What this changes for retail teams.

  • Higher engagement

    Rich campaigns that shoppers actually tap.

  • Personalised shopping

    Recommendations based on stated preferences.

  • Recovered carts

    Timely reminders bring shoppers back.

  • Fewer support tickets

    Proactive order and delivery updates.

  • More repeat purchases

    Loyalty offers at the right moment.

Your turn

Want this for your retail business?

Tell us about your customers and channels. We’ll show you how the same journey works with your brand.